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Tuesday, August 17th, 2010
Thanks to our guest blogger, Sandi Eveleth at Kiss Your Web. Everyone searches for everything online! We all need to make our websites user friendly and easily found by those whose business we are looking for.
Do You Know How Many of Your Website Visitors Are Local? Or How Many Come Directly to Your Site vs. Through Links from Other Sites?
Do not waste any more time if you don’t have this information at your fingertips! Google™ makes it so easy with it’s Analytics tool. Within just a few minutes, you can set up a Google™ Analytics account (or have your Web Developer complete this task and give you access to the account) that, within about a day’s time, will give you valuable information as to where your visitors come from, how many new visitors you get, how many pages per visit a visitor clicks through and so much more. You’ll even be able to tell if the click came from external links such as a Facebook link, and how many came from that type of link. This information can help you adjust your marketing efforts to increase click-through rates from your external links and social media networking sites.
More ….. Kiss Your Web Design
Posted in Business Articles, SEO, Video, internet, online marketing | No Responses »
Tags: attracting clients, attracting customers, Business, business online, consumer appeal, DIY, good web design, guerilla marketing, internet, internet marketing, Kiss Your Web, marketing, marketing 2.0, online marketing, SEO, swfl online video, Video, video tips
Tuesday, August 3rd, 2010
Marketing in 2010 has changed dramatically. Most business owners by now realize consumers search for everything online. Does your website excite, invite and motivate your visitors?
Today it’s not enough just to have a website. It’s all about first impressions. You would be better having no website than project a poor image of your company.
Imagine personally greeting every visitor 24/7/365, now that’s customer service! How about a video depicting the highlights of your product or service? Potential customers will no longer have to imagine what you offer but will get a true visual experience of your product or service.
It’s easy and affordable to have the power of video working for you. Video can enhance SEO, drive sales, engage your visitors and showcase your business. With website videos you can present exactly what you wish to convey to your audience without the constraints of time and broadcast technicalities
Interested? There’s more – with a video business card you can send your personal message in your e-mail. 
Your “About Us” will come alive when your personnel introduce themselves and explain how they will benefit the visitor. How about a tour or training? Video takes you there and engages viewers in a way that text simply cannot.
Today – video means business.
Posted in Business Articles, General Information, SEO, Video, internet, online marketing | No Responses »
Tags: Articles, attracting clients, attracting customers, Business, computer training for children, consumer appeal, DIY, florida, good web design, guerilla marketing, impressions, internet, internet marketing, marketing, marketing 2.0, marketing 2010, online marketing, online video, Real Estate, real estate agents, sw florida, Video, video home tours, video tips, videography
Friday, June 18th, 2010
From Video Workshop – Video Means Business
GREEN SCREEN TECHNOLOGY
- Green screen allows the background (green screen) to be removed or made transparent and add b-roll to support the message (video).
- There is nothing special that the individual has to do to prepare for a green screen video, except NOT to wear anything green or shades of green. It will become transparent and the background will show through.
- Green screen production also allows products or services to be displayed in the foreground (with voice over) or in the background.
Posted in Business Articles, General Information, SEO, Video, internet, online marketing | No Responses »
Tags: attracting clients, attracting customers, Business, DIY, florida, good web design, internet, internet marketing, marketing 2.0, marketing 2010, online marketing, online video, sw florida, swfl online video, Video, video tips
Wednesday, June 16th, 2010
From Video Workshop – Video Means Business
MAKING THAT FIRST IMPRESSION
- We’ve all heard “you only have one chance to make a great first impression”.
- Smile, be genuine, the idea is to excite, inspire and motivate the visitor.
- Dress appropriately (if using a green screen, do not wear any shades of green), avoid fringe, lace and stripes.
Posted in Business Articles, General Information, SEO, Video, internet, online marketing | No Responses »
Tags: Articles, attracting clients, attracting customers, DIY, good web design, guerilla marketing, internet, internet marketing, marketing 2.0, marketing 2010, online video, sw florida, swfl online video, Video, video tips
Tuesday, June 15th, 2010
From Video Workshop – Video Means Business
PRACTICING YOUR DIALOGUE
- After creating your dialogue put it away and review it later. Does it get the right message across?
- Practice reading it out loud and time it for approximately 1 minute.
- For DIY, if you don’t have a teleprompter, print the dialogue in large text that you can read from a distance.
- The best way to do a video (dialogue) is to be yourself, practice it until you feel comfortable, but don’t agonize over it. Be yourself! See yourself in front of your customer.
Posted in Business Articles, General Information, SEO, Video, internet, online marketing | No Responses »
Tags: Articles, attracting clients, attracting customers, Business, consumer appeal, DIY, florida, good web design, impressions, internet, internet marketing, marketing, marketing 2.0, marketing 2010, online marketing, online video, sw florida, swfl online video, Video, video tips
Monday, June 14th, 2010
From the Video Workshop – Video Means Business
PREPARING YOUR DIALOGUE
- The viewer is looking for information. They want to know how you can help them.
- Be sure your message is clear and matches your search criteria or the visitor will click away.
- The video should not be about you, but how your product or service can benefit them.
- A video about “you” can be used in the “About” on your website. This way the customer will meet you personally, this works much better than text.
Posted in Business Articles, General Information, SEO, Special Events, Video, internet, online marketing | No Responses »
Tags: Articles, attracting clients, attracting customers, DIY, florida, good web design, internet, internet marketing, online marketing, online video, sw florida, swfl online video, video tips
Sunday, June 13th, 2010
From the Video Workshop – Video Means Business
KNOW YOUR AUDIENCE
- Every visitor to your website has either come there by accident (search) or on purpose (entered your domain name). You have this opportunity to capture their attention, no matter how they arrived there.
- When the visitor arrives at your website, your video needs to grab their attention – thought provoking, (ie. “tell me more ” or “I didn’t know that” or “what’s this about”)
- If the viewer is senses a sales pitch they will generally click away, the same as they would hit the mute on TV.
Posted in Business Articles, General Information, SEO, Video, internet, online marketing | No Responses »
Tags: Articles, attracting clients, attracting customers, Business, DIY, florida, internet, internet marketing, lighting, marketing, marketing 2.0, marketing 2010, online marketing, online video, sw florida, swfl online video
Saturday, June 12th, 2010
From the Video Workshop – Video Means Business
KEEP THE VIEWER IN MIND
- The audience on the internet is looking for information and video is the most engaging way to grab their attention. The days of long text in a website are over… nobody reads it. They want information fast.
- Unlike TV – ads are an interruption, on the internet people are looking for information.
- Statistic prove that people viewer remember 20% of what they read, 30% of what they hear, but 70% of what they see and hear. That’s what makes video so powerful.
Posted in Business Articles, General Information, SEO, Video, internet, online marketing | No Responses »
Tags: Articles, attracting clients, attracting customers, Business, consumer appeal, DIY, good web design, impressions, internet, internet marketing, online marketing, online video, sw florida, swfl online video, Video, video tips
Friday, June 11th, 2010
From the Video Workshop – Video Means Business
WHAT MAKES WEB VIDEO DIFFERENT
- The audience on the internet is looking for information and video is the most engaging way to grab their attention. The days of long text in a website are over… nobody reads it. They want information fast.
- Unlike TV – ads are an interruption, on the internet people are looking for information.
- Statistic prove that people viewer remember 20% of what they read, 30% of what they hear, but 70% of what they see and hear. That’s what makes video so powerful.
Posted in Business Articles, General Information, Video, internet, online marketing | No Responses »
Tags: Articles, attracting clients, attracting customers, DIY, good web design, internet, internet marketing, online marketing, online video, Real Estate, sw florida, swfl online video, Video, video tips
Thursday, June 10th, 2010
From the Video Workshop – Video Means Business
QUALITY ENGAGES THE VIEWER
- Don’t let a poor quality video can get in the way of your message.
- Quality video will draw the viewer in, but the message still has to be strong.
- No other medium as the power of video. Online video is HOT, it’s one of the top criteria for search engines.
- Good Composition: lighting, background, dialogue and camera position are major factors in producing a quality video.
Posted in Business Articles, General Information, Video, internet, online marketing | No Responses »
Tags: Articles, attracting clients, attracting customers, DIY, impressions, internet, internet marketing, online marketing, online video, Real Estate, sw florida, swfl online video, video tips
