Do You Know How Many of Your Website Visitors Are Local? Or How Many Come Directly to Your Site vs. Through Links from Other Sites?

Do not waste any more time if you don’t have this information at your fingertips! Google™ makes it so easy with it’s Analytics tool. Within just a few minutes, you can set up a Google™ Analytics account (or have your Web Developer complete this task and give you access to the account) that, within about a day’s time, will give you valuable information as to where your visitors come from, how many new visitors you get, how many pages per visit a visitor clicks through and so much more. You’ll even be able to tell if the click came from external links such as a Facebook link, and how many came from that type of link. This information can help you adjust your marketing efforts to increase click-through rates from your external links and social media networking sites.

More …..  Kiss Your Web Design

Today it’s not enough just to have a website. It’s all about first impressions. You would be better having no website than project a poor image of your company.

Imagine personally greeting every visitor 24/7/365, now that’s customer service! How about a video depicting the highlights of your product or service? Potential customers will no longer have to imagine what you offer but will get a true visual experience of your product or service.

It’s easy and affordable to have the power of video working for you. Video can enhance SEO, drive sales, engage your visitors and showcase your business. With website videos you can present exactly what you wish to convey to your audience without the constraints of time and broadcast technicalities

Interested? There’s more – with a video business card you can send your personal message in your e-mail.

Your “About Us” will come alive when your personnel introduce themselves and explain how they will benefit the visitor. How about a tour or training? Video takes you there and engages viewers in a way that text simply cannot.

Today – video means business.

GREEN SCREEN TECHNOLOGY

• Green screen allows the background (green screen) to be removed or made transparent and add b-roll to support the message (video).
• There is nothing special that the individual has to do to prepare for a green screen video, except NOT to wear anything green or shades of green.  It will become transparent and the background will show through.
• Green screen production also allows products or services to be displayed in the foreground (with voice over) or in the background.

WHAT IS B-ROLL

• It is a collection of photos, graphics, logos, text and other videos.  These are used normally in the background to support the message (video).
• B-Roll can also be used in the foreground with narration over it.
• This makes a video more interesting and informative.

MAKING THAT FIRST IMPRESSION

• We’ve all heard “you only have one chance to make a great first impression”.
• Smile, be genuine, the idea is to excite, inspire and motivate the visitor.
• Dress appropriately (if using a green screen, do not wear any shades of green), avoid fringe, lace and stripes.

Once that video is made and on your site, how do you make sure people actually watch it?

As online video usage grows, research is being done to determine the different factors which contribute to a video’s effectiveness.

Turns out, the way a video is displayed on the page and presented to the web visitor makes a big difference.  If done poorly,  the web visitor might not even realize there is a video there to watch!

If you have video on your website, this is a MUST read article….  Thanks for this great article by Todd Follansbee, Web Usability Expert and Lorraine Grula, Video Production Tips

Author: Internet Video Gal

I personally find it hard to believe that anyone would question the value of online video, but of course they do.  Some people are resistant to change and like to cling to old, familiar ways.  Familiar feels safe.  Sometimes it is and sometimes it’s not.  Just the other day, a friend’s client spent $3,500 on the Yellow Pages instead of going for her online video deal.  What can you say besides, “Okie-dokie dude!  Would you like a 33 1/3 RPM vinyl disc with that?”

Thanks to you for helping spread the word as well!

Lorraine

PRACTICING YOUR DIALOGUE

• After creating your dialogue put it away and review it later.  Does it get the right message across?
• Practice reading it out loud and time it for approximately 1 minute.
• For DIY, if you don’t have a teleprompter, print the dialogue in large text that you can read from a distance.
• The best way to do a video (dialogue) is to be yourself, practice it until you feel comfortable, but don’t agonize over it.  Be yourself!  See yourself in front of your customer.

Let me know what you think.

PREPARING YOUR DIALOGUE

• The viewer is looking for information.  They want to know how you can help them.
• Be sure your message is clear and matches your search criteria or the visitor will click away.
• The video should not be about you, but how your product or service can benefit them.
• A video about “you” can be used in the “About” on your website.  This way the customer will meet you personally, this works much better than text.

KNOW YOUR AUDIENCE

• Every visitor to your website has either come there by accident (search) or on purpose (entered your domain name).  You have this opportunity to capture their attention, no matter how they arrived there.
• When the visitor arrives at your website, your video needs to grab their attention – thought provoking, (ie. “tell me more ” or “I didn’t know that” or “what’s this about”)
• If the viewer is senses a sales pitch they will generally click away, the same as they would hit the mute on TV.