Having a brochure, TV, radio or newspaper ad is just one step in attracting a customer. Your web site today is the most important step. It’s all about first impressions and we all know you only have one chance to make that great first impression. Are you meeting and greeting your customers when they arrive? Are you letting them know how your product will help them? I’m sure you know that you only have 2-3 seconds to grab their attention or it’s click and they are gone.

Today most people will not take the time to read a long page of text. With video you capture their attention and if what you show and tell is interesting, they will stay and watch the show. Statistics show people remember only 20% of what they hear, 30% of what they see but 70% of what they see and hear!

Videos can be used in many ways. You can personally greet each future customer the minute they “walk in the door” with an offer to help. It gives them the same emotional feeling that you are there and you care about them. If a future customer comes to your silent website – it is like being handed a brochure and then walking away without even saying hello. As you can guess they won’t stay long.

Video can also be use to explain how your product or service will help solve a problem, provide peace of mind or how easily it works. It must attract them on an emotional level.

So be sure your website is ready – BEFORE you start your other advertising and you will keep those customers who make it to your website.