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Tuesday, August 3rd, 2010
Marketing in 2010 has changed dramatically. Most business owners by now realize consumers search for everything online. Does your website excite, invite and motivate your visitors?
Today it’s not enough just to have a website. It’s all about first impressions. You would be better having no website than project a poor image of your company.
Imagine personally greeting every visitor 24/7/365, now that’s customer service! How about a video depicting the highlights of your product or service? Potential customers will no longer have to imagine what you offer but will get a true visual experience of your product or service.
It’s easy and affordable to have the power of video working for you. Video can enhance SEO, drive sales, engage your visitors and showcase your business. With website videos you can present exactly what you wish to convey to your audience without the constraints of time and broadcast technicalities
Interested? There’s more – with a video business card you can send your personal message in your e-mail. 
Your “About Us” will come alive when your personnel introduce themselves and explain how they will benefit the visitor. How about a tour or training? Video takes you there and engages viewers in a way that text simply cannot.
Today – video means business.
Posted in Business Articles, General Information, SEO, Video, internet, online marketing | No Responses »
Tags: Articles, attracting clients, attracting customers, Business, computer training for children, consumer appeal, DIY, florida, good web design, guerilla marketing, impressions, internet, internet marketing, marketing, marketing 2.0, marketing 2010, online marketing, online video, Real Estate, real estate agents, sw florida, Video, video home tours, video tips, videography
Wednesday, June 16th, 2010
From Video Workshop – Video Means Business
MAKING THAT FIRST IMPRESSION
- We’ve all heard “you only have one chance to make a great first impression”.
- Smile, be genuine, the idea is to excite, inspire and motivate the visitor.
- Dress appropriately (if using a green screen, do not wear any shades of green), avoid fringe, lace and stripes.
Posted in Business Articles, General Information, SEO, Video, internet, online marketing | No Responses »
Tags: Articles, attracting clients, attracting customers, DIY, good web design, guerilla marketing, internet, internet marketing, marketing 2.0, marketing 2010, online video, sw florida, swfl online video, Video, video tips
Tuesday, June 15th, 2010
Get more views for your online video .
Once that video is made and on your site, how do you make sure people actually watch it?
As online video usage grows, research is being done to determine the different factors which contribute to a video’s effectiveness.
Turns out, the way a video is displayed on the page and presented to the web visitor makes a big difference. If done poorly, the web visitor might not even realize there is a video there to watch!
If you have video on your website, this is a MUST read article…. Thanks for this great article by Todd Follansbee, Web Usability Expert and Lorraine Grula, Video Production Tips
Author: Internet Video Gal
I personally find it hard to believe that anyone would question the value of online video, but of course they do. Some people are resistant to change and like to cling to old, familiar ways. Familiar feels safe. Sometimes it is and sometimes it’s not. Just the other day, a friend’s client spent $3,500 on the Yellow Pages instead of going for her online video deal. What can you say besides, “Okie-dokie dude! Would you like a 33 1/3 RPM vinyl disc with that?”
Thanks to you for helping spread the word as well!
Lorraine
Posted in Business Articles, General Information, SEO, Video, internet | No Responses »
Tags: Articles, attracting clients, attracting customers, consumer appeal, good web design, internet, internet marketing, lorraine grula, marketing 2.0, online marketing, online video, sw florida, swfl online video, todd follansbee, Video, video tips, videography
Tuesday, June 15th, 2010
From Video Workshop – Video Means Business
PRACTICING YOUR DIALOGUE
- After creating your dialogue put it away and review it later. Does it get the right message across?
- Practice reading it out loud and time it for approximately 1 minute.
- For DIY, if you don’t have a teleprompter, print the dialogue in large text that you can read from a distance.
- The best way to do a video (dialogue) is to be yourself, practice it until you feel comfortable, but don’t agonize over it. Be yourself! See yourself in front of your customer.
Posted in Business Articles, General Information, SEO, Video, internet, online marketing | No Responses »
Tags: Articles, attracting clients, attracting customers, Business, consumer appeal, DIY, florida, good web design, impressions, internet, internet marketing, marketing, marketing 2.0, marketing 2010, online marketing, online video, sw florida, swfl online video, Video, video tips
Monday, June 14th, 2010
Interesting article from Entrepreneur Magazine. Which is more effective for online advertising for YOUR business, Facebook or Google? Personally, I think the smart business owner will use both. Facebook helps build relationships, Google helps bring customers to your website. They need each other.
Let me know what you think.
Posted in Business Articles, Video | No Responses »
Tags: Articles, attracting clients, attracting customers, DIY, good web design, impressions, internet, internet marketing, marketing, marketing 2.0, online video, sw florida, swfl online video, Video, video tips
Monday, June 14th, 2010
From the Video Workshop – Video Means Business
PREPARING YOUR DIALOGUE
- The viewer is looking for information. They want to know how you can help them.
- Be sure your message is clear and matches your search criteria or the visitor will click away.
- The video should not be about you, but how your product or service can benefit them.
- A video about “you” can be used in the “About” on your website. This way the customer will meet you personally, this works much better than text.
Posted in Business Articles, General Information, SEO, Special Events, Video, internet, online marketing | No Responses »
Tags: Articles, attracting clients, attracting customers, DIY, florida, good web design, internet, internet marketing, online marketing, online video, sw florida, swfl online video, video tips
Sunday, June 13th, 2010
From the Video Workshop – Video Means Business
KNOW YOUR AUDIENCE
- Every visitor to your website has either come there by accident (search) or on purpose (entered your domain name). You have this opportunity to capture their attention, no matter how they arrived there.
- When the visitor arrives at your website, your video needs to grab their attention – thought provoking, (ie. “tell me more ” or “I didn’t know that” or “what’s this about”)
- If the viewer is senses a sales pitch they will generally click away, the same as they would hit the mute on TV.
Posted in Business Articles, General Information, SEO, Video, internet, online marketing | No Responses »
Tags: Articles, attracting clients, attracting customers, Business, DIY, florida, internet, internet marketing, lighting, marketing, marketing 2.0, marketing 2010, online marketing, online video, sw florida, swfl online video
Saturday, June 12th, 2010
From the Video Workshop – Video Means Business
KEEP THE VIEWER IN MIND
- The audience on the internet is looking for information and video is the most engaging way to grab their attention. The days of long text in a website are over… nobody reads it. They want information fast.
- Unlike TV – ads are an interruption, on the internet people are looking for information.
- Statistic prove that people viewer remember 20% of what they read, 30% of what they hear, but 70% of what they see and hear. That’s what makes video so powerful.
Posted in Business Articles, General Information, SEO, Video, internet, online marketing | No Responses »
Tags: Articles, attracting clients, attracting customers, Business, consumer appeal, DIY, good web design, impressions, internet, internet marketing, online marketing, online video, sw florida, swfl online video, Video, video tips
Friday, June 11th, 2010
From the Video Workshop – Video Means Business
WHAT MAKES WEB VIDEO DIFFERENT
- The audience on the internet is looking for information and video is the most engaging way to grab their attention. The days of long text in a website are over… nobody reads it. They want information fast.
- Unlike TV – ads are an interruption, on the internet people are looking for information.
- Statistic prove that people viewer remember 20% of what they read, 30% of what they hear, but 70% of what they see and hear. That’s what makes video so powerful.
Posted in Business Articles, General Information, Video, internet, online marketing | No Responses »
Tags: Articles, attracting clients, attracting customers, DIY, good web design, internet, internet marketing, online marketing, online video, Real Estate, sw florida, swfl online video, Video, video tips
Thursday, June 10th, 2010
From the Video Workshop – Video Means Business
QUALITY ENGAGES THE VIEWER
- Don’t let a poor quality video can get in the way of your message.
- Quality video will draw the viewer in, but the message still has to be strong.
- No other medium as the power of video. Online video is HOT, it’s one of the top criteria for search engines.
- Good Composition: lighting, background, dialogue and camera position are major factors in producing a quality video.
Posted in Business Articles, General Information, Video, internet, online marketing | No Responses »
Tags: Articles, attracting clients, attracting customers, DIY, impressions, internet, internet marketing, online marketing, online video, Real Estate, sw florida, swfl online video, video tips
