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An Engaging Experience

Tuesday, August 3rd, 2010

Marketing in 2010 has changed dramatically. Most business owners by now realize consumers search for everything online. Does your website excite, invite and motivate your visitors?

Today it’s not enough just to have a website. It’s all about first impressions. You would be better having no website than project a poor image of your company.

Imagine personally greeting every visitor 24/7/365, now that’s customer service! How about a video depicting the highlights of your product or service? Potential customers will no longer have to imagine what you offer but will get a true visual experience of your product or service.

It’s easy and affordable to have the power of video working for you. Video can enhance SEO, drive sales, engage your visitors and showcase your business. With website videos you can present exactly what you wish to convey to your audience without the constraints of time and broadcast technicalities

Interested? There’s more – with a video business card you can send your personal message in your e-mail.

Your “About Us” will come alive when your personnel introduce themselves and explain how they will benefit the visitor. How about a tour or training? Video takes you there and engages viewers in a way that text simply cannot.

Today – video means business.

What is a Guerrilla Entrepreneur? by Jay Conrad Levinson

Tuesday, February 2nd, 2010

WHAT IS A GUERRILLA ENTREPRENEUR?    by Jay Conrad Levinson

The goals of the 21st century guerrilla entrepreneur: work that is satisfying, enough money to enjoy freedom from worry about it, health good enough to take for granted, a bonding with others where you give and receive love and support, fun that is not pursued but is in the essence of daily living and longevity to appreciate with wisdom that which you have achieved.

1) The guerrilla entrepreneur knows that the journey is the goal.

He also realizes that he is in control of his enterprise, not the other way around, and that if he is dissatisfied with his journey, he is missing the point of the journey itself. Unlike old-fashioned enterprises, which often required gigantic sacrifices for the sake of the goal, guerrilla enterprises place the goal of a pleasant journey ahead of the mere notion of sacrifices.

2) The guerrilla entrepreneur achieves balance from the very start.

He builds free time into his work schedule so that balance is part of his enterprise. He respects his leisure time as much as his work time, never allowing too much of one to interfere with the other. Traditional entrepreneurs always placed work ahead of leisure and showed no respect for their own personal freedom. Guerrillas cherish their freedom as much as their work.

3) The guerrilla entrepreneur is not in a hurry.

A false need for speed frequently undermines even the best-conceived strategies. Haste makes waste and sacrifices quality. The guerrilla is fully aware that patience is his ally, and he has planned intelligently to eliminate most emergencies that call for moving fast. His pace is always steady but never rushed.

More at www.gmarketing.com

What did YOU miss today?

Tuesday, October 13th, 2009

What did you miss today?  Were you too busy to notice something extraordinary? Did your child or a co-worker do something special?  Did you see something beautiful?  Slow down – there is beauty all around us, if we just take the time to notice!

“On a cold, gray Friday in Washington, DC at the Metro Station, a young musician played his violin for the morning rush hour crowd.  About 1,000 people passed him as he played; most hurried, a few stopped and every parent forced their child to move on.

Wearing a baseball cap and T-shirt, he played for 43 minutes and collected $32.17.  When he stopped playing each piece, there was no applause, no acknowledgment.  Nothing. This isn’t so ordinary, is it? Actually, it’s quite extraordinary because that violinist was child prodigy Joshua Bell, one of the greatest musicians in the world! He played 6 Bach pieces continuously on a violin worth 3.5 million dollars and hardly anyone noticed! Two days before, he had performed to a sold out crowd at Boston’s Symphony Hall where $100.00 was the average ticket price for the good seats.

This social experiment  was organized by the Washington Post on perception and priorities. If you can’t stop to appreciate world class music from a talented musician playing a priceless instrument, what do you focus on? What else do you miss?  We have the greatest seats in the house every day of our lives.  Start noticing, show up for life, make every day count and create your own music.”

The Future for Kids in Immokalee, FL

Monday, July 27th, 2009
One by One Leadership

One by One Leadership

Students with Laptops

Students with Laptops

She wrote a story about her little sister

She wrote a story about her little sister

Through the efforts of One by One Leadership, community leaders, teachers and parents in Collier County FL; under privileged boys and girls in Immokalee, FL received a six week program learning to use computers.  During the program they created their own unique story with pictures they drew and text on the computer.

After successfully completing the program, they held a special presentation of their work for parents and family.  Their hard work was rewarded with a special laptop provided by sponsors of the program.  As we all know computers dominate our lives today.  This special tool will better prepare these young students for their futures.