consumer appeal
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Tuesday, August 17th, 2010
Thanks to our guest blogger, Sandi Eveleth at Kiss Your Web. Everyone searches for everything online! We all need to make our websites user friendly and easily found by those whose business we are looking for.
Do You Know How Many of Your Website Visitors Are Local? Or How Many Come Directly to Your Site vs. Through Links from Other Sites?
Do not waste any more time if you don’t have this information at your fingertips! Google™ makes it so easy with it’s Analytics tool. Within just a few minutes, you can set up a Google™ Analytics account (or have your Web Developer complete this task and give you access to the account) that, within about a day’s time, will give you valuable information as to where your visitors come from, how many new visitors you get, how many pages per visit a visitor clicks through and so much more. You’ll even be able to tell if the click came from external links such as a Facebook link, and how many came from that type of link. This information can help you adjust your marketing efforts to increase click-through rates from your external links and social media networking sites.
More ….. Kiss Your Web Design
Posted in Business Articles, SEO, Video, internet, online marketing | No Responses »
Tags: attracting clients, attracting customers, Business, business online, consumer appeal, DIY, good web design, guerilla marketing, internet, internet marketing, Kiss Your Web, marketing, marketing 2.0, online marketing, SEO, swfl online video, Video, video tips
Tuesday, August 3rd, 2010
Marketing in 2010 has changed dramatically. Most business owners by now realize consumers search for everything online. Does your website excite, invite and motivate your visitors?
Today it’s not enough just to have a website. It’s all about first impressions. You would be better having no website than project a poor image of your company.
Imagine personally greeting every visitor 24/7/365, now that’s customer service! How about a video depicting the highlights of your product or service? Potential customers will no longer have to imagine what you offer but will get a true visual experience of your product or service.
It’s easy and affordable to have the power of video working for you. Video can enhance SEO, drive sales, engage your visitors and showcase your business. With website videos you can present exactly what you wish to convey to your audience without the constraints of time and broadcast technicalities
Interested? There’s more – with a video business card you can send your personal message in your e-mail. 
Your “About Us” will come alive when your personnel introduce themselves and explain how they will benefit the visitor. How about a tour or training? Video takes you there and engages viewers in a way that text simply cannot.
Today – video means business.
Posted in Business Articles, General Information, SEO, Video, internet, online marketing | No Responses »
Tags: Articles, attracting clients, attracting customers, Business, computer training for children, consumer appeal, DIY, florida, good web design, guerilla marketing, impressions, internet, internet marketing, marketing, marketing 2.0, marketing 2010, online marketing, online video, Real Estate, real estate agents, sw florida, Video, video home tours, video tips, videography
Tuesday, June 15th, 2010
Get more views for your online video .
Once that video is made and on your site, how do you make sure people actually watch it?
As online video usage grows, research is being done to determine the different factors which contribute to a video’s effectiveness.
Turns out, the way a video is displayed on the page and presented to the web visitor makes a big difference. If done poorly, the web visitor might not even realize there is a video there to watch!
If you have video on your website, this is a MUST read article…. Thanks for this great article by Todd Follansbee, Web Usability Expert and Lorraine Grula, Video Production Tips
Author: Internet Video Gal
I personally find it hard to believe that anyone would question the value of online video, but of course they do. Some people are resistant to change and like to cling to old, familiar ways. Familiar feels safe. Sometimes it is and sometimes it’s not. Just the other day, a friend’s client spent $3,500 on the Yellow Pages instead of going for her online video deal. What can you say besides, “Okie-dokie dude! Would you like a 33 1/3 RPM vinyl disc with that?”
Thanks to you for helping spread the word as well!
Lorraine
Posted in Business Articles, General Information, SEO, Video, internet | No Responses »
Tags: Articles, attracting clients, attracting customers, consumer appeal, good web design, internet, internet marketing, lorraine grula, marketing 2.0, online marketing, online video, sw florida, swfl online video, todd follansbee, Video, video tips, videography
Tuesday, June 15th, 2010
From Video Workshop – Video Means Business
PRACTICING YOUR DIALOGUE
- After creating your dialogue put it away and review it later. Does it get the right message across?
- Practice reading it out loud and time it for approximately 1 minute.
- For DIY, if you don’t have a teleprompter, print the dialogue in large text that you can read from a distance.
- The best way to do a video (dialogue) is to be yourself, practice it until you feel comfortable, but don’t agonize over it. Be yourself! See yourself in front of your customer.
Posted in Business Articles, General Information, SEO, Video, internet, online marketing | No Responses »
Tags: Articles, attracting clients, attracting customers, Business, consumer appeal, DIY, florida, good web design, impressions, internet, internet marketing, marketing, marketing 2.0, marketing 2010, online marketing, online video, sw florida, swfl online video, Video, video tips
Saturday, June 12th, 2010
From the Video Workshop – Video Means Business
KEEP THE VIEWER IN MIND
- The audience on the internet is looking for information and video is the most engaging way to grab their attention. The days of long text in a website are over… nobody reads it. They want information fast.
- Unlike TV – ads are an interruption, on the internet people are looking for information.
- Statistic prove that people viewer remember 20% of what they read, 30% of what they hear, but 70% of what they see and hear. That’s what makes video so powerful.
Posted in Business Articles, General Information, SEO, Video, internet, online marketing | No Responses »
Tags: Articles, attracting clients, attracting customers, Business, consumer appeal, DIY, good web design, impressions, internet, internet marketing, online marketing, online video, sw florida, swfl online video, Video, video tips
Tuesday, June 1st, 2010
Six Reasons Your Business Should Consider Video Marketing on the Internet by Terry Stanfield
One of the most important factors for any business online today is video marketing. Video marketing can help your business achieve the success results you are trying to achieve in any targeted market. The reasons why you should invest in video marketing for your online business include improving site rank, save time, value, worth the money, and much more.
Any business suffering on the Internet today should take advantage of the benefits of video marketing. Listed below are six reasons why your business should consider video marketing on the Internet.
1. When businesses do not list under the search engine results it often leads to failure. One of the best solutions for a customer to be able to find you under the search engines is the use of video marketing
Posted in Business Articles, General Information, SEO, Video, internet, online marketing | No Responses »
Tags: Articles, attracting clients, attracting customers, Business, camera, collier county, consumer appeal, estero, florida, fort myers, good web design, impressions, internet, internet marketing, marketing 2.0, marketing 2010, naples, online marketing, online video, sw florida, swfl online video, Terry Stanfield, Video, video home tours, video tips, videographer, videography
Friday, October 9th, 2009
Marketing your business has changed dramatically in the last year. The internet has taken over almost all print media. Even TV and radio ads can’t compete with the 24/7 availability of the internet. Consumers Rule – now they can find everything they want to know on the internet.
If you had a store or office and a client walked in, would you hand them a brochure and then walk away? …. Of course not! You would immediately walk up to them, greet them and ask how you could help them. Your website IS your business. When a viewer arrives how do you engage them? How do you greet them? How do you let them know what is unique about your business?
You have just 2-3 seconds to grab their attention. Will photos do it? Maybe. Will lots of written information do it? Probably not - they want instant gratification, reading takes time. Will flashing signs do it – no, that’s just an irritant. Today consumers are watching video! They watch video for everything.
It has been proven that video will keep a visitor’s attention 3-4 times longer than just pictures or text can. The longer they stay, the better the chance you have of getting them to pick up the phone, drive to the store, or buy online. Even search engines recognize this trend, video is one of the top search criteria. If you are not using video – you are losing business !
By Sue Haberkorn, www.SWFL-OnlineVideo.com www.SWFL-VideoHomeTours.com Watch for more information on this topic.
Posted in Business Articles, General Information, Video | No Responses »
Tags: attracting clients, attracting customers, B2B, B2C, Business, consumer appeal, florida, fort myers, good web design, impressions, internet, internet marketing, marketing, naples, online marketing, online video, sw florida, swfl online video, Video, video tips
