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Tuesday, August 3rd, 2010
Marketing in 2010 has changed dramatically. Most business owners by now realize consumers search for everything online. Does your website excite, invite and motivate your visitors?
Today it’s not enough just to have a website. It’s all about first impressions. You would be better having no website than project a poor image of your company.
Imagine personally greeting every visitor 24/7/365, now that’s customer service! How about a video depicting the highlights of your product or service? Potential customers will no longer have to imagine what you offer but will get a true visual experience of your product or service.
It’s easy and affordable to have the power of video working for you. Video can enhance SEO, drive sales, engage your visitors and showcase your business. With website videos you can present exactly what you wish to convey to your audience without the constraints of time and broadcast technicalities
Interested? There’s more – with a video business card you can send your personal message in your e-mail. 
Your “About Us” will come alive when your personnel introduce themselves and explain how they will benefit the visitor. How about a tour or training? Video takes you there and engages viewers in a way that text simply cannot.
Today – video means business.
Posted in Business Articles, General Information, SEO, Video, internet, online marketing | No Responses »
Tags: Articles, attracting clients, attracting customers, Business, computer training for children, consumer appeal, DIY, florida, good web design, guerilla marketing, impressions, internet, internet marketing, marketing, marketing 2.0, marketing 2010, online marketing, online video, Real Estate, real estate agents, sw florida, Video, video home tours, video tips, videography
Friday, June 18th, 2010
From Video Workshop – Video Means Business
GREEN SCREEN TECHNOLOGY
- Green screen allows the background (green screen) to be removed or made transparent and add b-roll to support the message (video).
- There is nothing special that the individual has to do to prepare for a green screen video, except NOT to wear anything green or shades of green. It will become transparent and the background will show through.
- Green screen production also allows products or services to be displayed in the foreground (with voice over) or in the background.
Posted in Business Articles, General Information, SEO, Video, internet, online marketing | No Responses »
Tags: attracting clients, attracting customers, Business, DIY, florida, good web design, internet, internet marketing, marketing 2.0, marketing 2010, online marketing, online video, sw florida, swfl online video, Video, video tips
Tuesday, June 15th, 2010
From Video Workshop – Video Means Business
PRACTICING YOUR DIALOGUE
- After creating your dialogue put it away and review it later. Does it get the right message across?
- Practice reading it out loud and time it for approximately 1 minute.
- For DIY, if you don’t have a teleprompter, print the dialogue in large text that you can read from a distance.
- The best way to do a video (dialogue) is to be yourself, practice it until you feel comfortable, but don’t agonize over it. Be yourself! See yourself in front of your customer.
Posted in Business Articles, General Information, SEO, Video, internet, online marketing | No Responses »
Tags: Articles, attracting clients, attracting customers, Business, consumer appeal, DIY, florida, good web design, impressions, internet, internet marketing, marketing, marketing 2.0, marketing 2010, online marketing, online video, sw florida, swfl online video, Video, video tips
Monday, June 14th, 2010
From the Video Workshop – Video Means Business
PREPARING YOUR DIALOGUE
- The viewer is looking for information. They want to know how you can help them.
- Be sure your message is clear and matches your search criteria or the visitor will click away.
- The video should not be about you, but how your product or service can benefit them.
- A video about “you” can be used in the “About” on your website. This way the customer will meet you personally, this works much better than text.
Posted in Business Articles, General Information, SEO, Special Events, Video, internet, online marketing | No Responses »
Tags: Articles, attracting clients, attracting customers, DIY, florida, good web design, internet, internet marketing, online marketing, online video, sw florida, swfl online video, video tips
Sunday, June 13th, 2010
From the Video Workshop – Video Means Business
KNOW YOUR AUDIENCE
- Every visitor to your website has either come there by accident (search) or on purpose (entered your domain name). You have this opportunity to capture their attention, no matter how they arrived there.
- When the visitor arrives at your website, your video needs to grab their attention – thought provoking, (ie. “tell me more ” or “I didn’t know that” or “what’s this about”)
- If the viewer is senses a sales pitch they will generally click away, the same as they would hit the mute on TV.
Posted in Business Articles, General Information, SEO, Video, internet, online marketing | No Responses »
Tags: Articles, attracting clients, attracting customers, Business, DIY, florida, internet, internet marketing, lighting, marketing, marketing 2.0, marketing 2010, online marketing, online video, sw florida, swfl online video
Wednesday, June 9th, 2010
Your video business card is your opportunity to personally present your 30 second “elevator speech.” When placed in your e-mail it looks like a business card with the your photo and logo and invites the reader to listen to your welcome message. It offers you the opportunity to personally greet your clients.
Add video to your e-mail
As you know, you only have 3 seconds to make that great first impression, in person, on your website, or in social media. People remember 20% of what they hear, 30% of what they see but 70% of what they see and hear!
If a picture is worth a 1,000 words – imagine a video.
Makes that important great first impression
Personally greet your clients and future clients
Show and tell how your product or service will benefit your clients
Reflect your personal brand
Present your elevator speech
Attract more business
VIDEO MEANS BUSINESS
Posted in Business Articles, General Information, Non-Profit Groups, Real Estate, Real Estate Articles, Video, internet, online marketing | No Responses »
Tags: Articles, attracting clients, attracting customers, bonita springs, Business, business cards, florida, good web design, guerilla marketing, marketing, marketing 2010, naples, online marketing, online video, swfl online video, Video, video business card, video home tours, video tips, videography, videos
Tuesday, June 1st, 2010
Six Reasons Your Business Should Consider Video Marketing on the Internet by Terry Stanfield
One of the most important factors for any business online today is video marketing. Video marketing can help your business achieve the success results you are trying to achieve in any targeted market. The reasons why you should invest in video marketing for your online business include improving site rank, save time, value, worth the money, and much more.
Any business suffering on the Internet today should take advantage of the benefits of video marketing. Listed below are six reasons why your business should consider video marketing on the Internet.
1. When businesses do not list under the search engine results it often leads to failure. One of the best solutions for a customer to be able to find you under the search engines is the use of video marketing
Posted in Business Articles, General Information, SEO, Video, internet, online marketing | No Responses »
Tags: Articles, attracting clients, attracting customers, Business, camera, collier county, consumer appeal, estero, florida, fort myers, good web design, impressions, internet, internet marketing, marketing 2.0, marketing 2010, naples, online marketing, online video, sw florida, swfl online video, Terry Stanfield, Video, video home tours, video tips, videographer, videography
Friday, April 2nd, 2010
Walk through these beautiful homes for sale in the Naples FL area. It’s almost like being there
Luxury Home in Pelican Landing, Naples FL – Bryan Johnson, Xcellence Realty 239-825-9197
Country Club Home in Olde Cypress, Naples FL – Pam Schultz, Downing Frey Realty 239-272-0039
Luxury Waterfront Home, Vanderbilt area, Naples FL – Sue Myhelic, Gulfbreeze Realty 239-216-6444
Furnished Townhome, Lely Resort, Naples FL – Barb Martino, Downing Frey Realty 239-398-4040
Posted in Business Articles, Real Estate, Real Estate Articles, Video | No Responses »
Tags: Barb Martino, Bonita Beach, bonita springs, Bryan Johnson, collier county, country club, Downing Frey Realty, estero, florida, furnished, golf club, guerilla marketing, Gulfbreeze Realty, Lely Resort, luxury, naples, Olde Cypress, Pam Schultz, Pelican Landing, sue myhelic, swfl online video, townhome, Vanderbilt Beach, Video, video home tours, water front, Xcellance Realty
Monday, March 8th, 2010
“Video is the most powerful way to tell a story, capture the imagination, argue a point, entertain and inform your target audiences –made up of individuals who prefer, hands down, to “watch” and “hear” your message and offerings, than to read it. In putting a voice and a face to your company’s name and brand, you leverage the repurposable impact of engaging, storytelling video content to retain current customers, gain new clients, and attract larger corporate partners and sponsors.” …if I may quote myself!
In interviewing Byron Reese, CEO of Demand Media at SXSW, he laughed in saying someday he hopes we finally “get-it-together” and acknowledge the true power of video, so we can tell our grandkids that the internet was once this THING that was just full of words and more words! LOVE THAT!
WHY VIDEO?
It’s a product that transforms YOUR presence from average to extraordinary, adding a cosmopolitan layer to YOUR reputation. That enhances current marketing and branding efforts, increase site traffic, lead generation and online visibility and credibility via cutting-edge video communication tools that powerfully deliver the following:
1.. An authentic introduction to the people that comprise YOUR COMPANY. Breathing life into all aspects of the entity from the outside-in.
2.. A showcase of YOUR presence in YOUR industry through engaging messaging, spotlighted current facts and opinions, entertaining footage and conversation.
3.. Spotlighted pieces of YOU, both timely and times, regarding YOUR history and future, people, products and services, news/press, customers/partners, etc
4.. Timely and timeless marketing messages, both repurposable in use and malleable in
audience presentation.
WHY VIDEO with a SPOKESPERSON?!
YOU harness the power of a professional talent whose personality and presence adds an entirely new dimension to YOUR image and brand; statistically engages a broader array of audiences, partners, sponsors, and media.
“Video provides a rich medium designed to drive awareness and engagement, to entertain, and to deliver advertising impressions in a format more targeted, focused and familiar to customers. ” – Web Analytics Demystified.com
http://www.slideshare.net/KimberlieDykeman/dykeman-enterprises-video-campaign-marketing
Yours in Great Spirit,
Kimberlie
Assoc Producer of upcoming TV Show “Live 2B 100”
Host of upcoming Reality Show on national networks…stay tuned!
Kimberlie Dykeman
Motivator . Entertainer . Educator
kd@kimberliedykeman.com 310 . 500 . 9587
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Posted in Business Articles, General Information, Video | 6 Responses »
Tags: Articles, attracting clients, attracting customers, florida, guerilla marketing, impressions, internet, internet marketing, Kimberlie Dykeman, marketing, marketing 2.0, online marketing, online video, Pure Soapbox, Video, video tips
Wednesday, January 20th, 2010
Realtors are everywhere, what sets YOU apart from the rest? Check out this article and get the edge on your competition. Your clients are. http://www.inman.com/buyers-sellers/columnists/berniceross/video-real-estate-game-changer
Posted in Business Articles, General Information, Real Estate, Real Estate Articles, Video | 1 Response »
Tags: attracting clients, attracting customers, bonita springs, Business, collier county, florida, fort myers, impressions, internet, internet marketing, marketing, naples, online video, Real Estate, sw florida, Video
