guerilla marketing
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Tuesday, August 17th, 2010
Thanks to our guest blogger, Sandi Eveleth at Kiss Your Web. Everyone searches for everything online! We all need to make our websites user friendly and easily found by those whose business we are looking for.
Do You Know How Many of Your Website Visitors Are Local? Or How Many Come Directly to Your Site vs. Through Links from Other Sites?
Do not waste any more time if you don’t have this information at your fingertips! Google™ makes it so easy with it’s Analytics tool. Within just a few minutes, you can set up a Google™ Analytics account (or have your Web Developer complete this task and give you access to the account) that, within about a day’s time, will give you valuable information as to where your visitors come from, how many new visitors you get, how many pages per visit a visitor clicks through and so much more. You’ll even be able to tell if the click came from external links such as a Facebook link, and how many came from that type of link. This information can help you adjust your marketing efforts to increase click-through rates from your external links and social media networking sites.
More ….. Kiss Your Web Design
Posted in Business Articles, SEO, Video, internet, online marketing | No Responses »
Tags: attracting clients, attracting customers, Business, business online, consumer appeal, DIY, good web design, guerilla marketing, internet, internet marketing, Kiss Your Web, marketing, marketing 2.0, online marketing, SEO, swfl online video, Video, video tips
Tuesday, August 3rd, 2010
Marketing in 2010 has changed dramatically. Most business owners by now realize consumers search for everything online. Does your website excite, invite and motivate your visitors?
Today it’s not enough just to have a website. It’s all about first impressions. You would be better having no website than project a poor image of your company.
Imagine personally greeting every visitor 24/7/365, now that’s customer service! How about a video depicting the highlights of your product or service? Potential customers will no longer have to imagine what you offer but will get a true visual experience of your product or service.
It’s easy and affordable to have the power of video working for you. Video can enhance SEO, drive sales, engage your visitors and showcase your business. With website videos you can present exactly what you wish to convey to your audience without the constraints of time and broadcast technicalities
Interested? There’s more – with a video business card you can send your personal message in your e-mail. 
Your “About Us” will come alive when your personnel introduce themselves and explain how they will benefit the visitor. How about a tour or training? Video takes you there and engages viewers in a way that text simply cannot.
Today – video means business.
Posted in Business Articles, General Information, SEO, Video, internet, online marketing | No Responses »
Tags: Articles, attracting clients, attracting customers, Business, computer training for children, consumer appeal, DIY, florida, good web design, guerilla marketing, impressions, internet, internet marketing, marketing, marketing 2.0, marketing 2010, online marketing, online video, Real Estate, real estate agents, sw florida, Video, video home tours, video tips, videography
Wednesday, June 16th, 2010
From Video Workshop – Video Means Business
MAKING THAT FIRST IMPRESSION
- We’ve all heard “you only have one chance to make a great first impression”.
- Smile, be genuine, the idea is to excite, inspire and motivate the visitor.
- Dress appropriately (if using a green screen, do not wear any shades of green), avoid fringe, lace and stripes.
Posted in Business Articles, General Information, SEO, Video, internet, online marketing | No Responses »
Tags: Articles, attracting clients, attracting customers, DIY, good web design, guerilla marketing, internet, internet marketing, marketing 2.0, marketing 2010, online video, sw florida, swfl online video, Video, video tips
Wednesday, June 9th, 2010
Your video business card is your opportunity to personally present your 30 second “elevator speech.” When placed in your e-mail it looks like a business card with the your photo and logo and invites the reader to listen to your welcome message. It offers you the opportunity to personally greet your clients.
Add video to your e-mail
As you know, you only have 3 seconds to make that great first impression, in person, on your website, or in social media. People remember 20% of what they hear, 30% of what they see but 70% of what they see and hear!
If a picture is worth a 1,000 words – imagine a video.
Makes that important great first impression
Personally greet your clients and future clients
Show and tell how your product or service will benefit your clients
Reflect your personal brand
Present your elevator speech
Attract more business
VIDEO MEANS BUSINESS
Posted in Business Articles, General Information, Non-Profit Groups, Real Estate, Real Estate Articles, Video, internet, online marketing | No Responses »
Tags: Articles, attracting clients, attracting customers, bonita springs, Business, business cards, florida, good web design, guerilla marketing, marketing, marketing 2010, naples, online marketing, online video, swfl online video, Video, video business card, video home tours, video tips, videography, videos
Friday, April 2nd, 2010
Walk through these beautiful homes for sale in the Naples FL area. It’s almost like being there
Luxury Home in Pelican Landing, Naples FL – Bryan Johnson, Xcellence Realty 239-825-9197
Country Club Home in Olde Cypress, Naples FL – Pam Schultz, Downing Frey Realty 239-272-0039
Luxury Waterfront Home, Vanderbilt area, Naples FL – Sue Myhelic, Gulfbreeze Realty 239-216-6444
Furnished Townhome, Lely Resort, Naples FL – Barb Martino, Downing Frey Realty 239-398-4040
Posted in Business Articles, Real Estate, Real Estate Articles, Video | No Responses »
Tags: Barb Martino, Bonita Beach, bonita springs, Bryan Johnson, collier county, country club, Downing Frey Realty, estero, florida, furnished, golf club, guerilla marketing, Gulfbreeze Realty, Lely Resort, luxury, naples, Olde Cypress, Pam Schultz, Pelican Landing, sue myhelic, swfl online video, townhome, Vanderbilt Beach, Video, video home tours, water front, Xcellance Realty
Friday, March 12th, 2010
First impressions are important, whether in a store, your office or online. Mark Robertson founder of Reel SEO proves that video on your website works, even if visitors don’t watch. Read Robertson has to say….
In most cases and across all verticals video is a proven and effective tool, for increasing conversion rates. However poorly executed or shoddy video may have a detrimental effect on your site. This should come as no surprise as we’re all well aware of the damage that inadequate copy-writing or unimpressive photos can cause conversions. In short, video obeys the same fundamental rules governing the performance of all mediums – quality matters!
About the Author – Mark R Robertson
Mark Robertson is the Founder and Creator of ReelSEO.com. Mark has had extensive experience in online marketing, particularly in Search Engine Marketing (SEM), Local Search, Video Marketing, and Search Engine Optimization (SEO). You can follow Mark on Twitter @markrrobertson
Posted in Business Articles, General Information, Special Events, Video | No Responses »
Tags: Articles, attracting clients, attracting customers, first impressions, good web design, guerilla marketing, internet, internet marketing, Mark R Robertson, marketing, marketing 2.0, online marketing, online video, Reel SEO, swfl online video, video tips
Thursday, March 11th, 2010
Find out why, what you say is as important as how you say it with this article from Reel SEO. Copy Matters
The words you use in your product videos have an impact on their ability to motivate consumers to make a purchase. The way you describe a product influences the way your audience will perceive it:
- Is the dress a “timeless classic” or ”avant-garde”?
- Is the fabric “soft to the touch” or is it the kind that “keeps you warm on winter nights”?
- Are the buttons on the mobile phone “child-proof” or “super sexy”?
Need help with your video and the dialogue for your unique product or service? We are here to assist you showcase your business in the best way possible. Call me for a free consultation at 239-417-0513
Posted in Business Articles, General Information, Real Estate Articles, Video | No Responses »
Tags: Articles, attracting clients, attracting customers, copy matters, DIY, good web design, guerilla marketing, impressions, internet, internet marketing, marketing 2.0, marketing 2010, online marketing, online video, swfl online video, Video, video tips
Monday, March 8th, 2010
“Video is the most powerful way to tell a story, capture the imagination, argue a point, entertain and inform your target audiences –made up of individuals who prefer, hands down, to “watch” and “hear” your message and offerings, than to read it. In putting a voice and a face to your company’s name and brand, you leverage the repurposable impact of engaging, storytelling video content to retain current customers, gain new clients, and attract larger corporate partners and sponsors.” …if I may quote myself!
In interviewing Byron Reese, CEO of Demand Media at SXSW, he laughed in saying someday he hopes we finally “get-it-together” and acknowledge the true power of video, so we can tell our grandkids that the internet was once this THING that was just full of words and more words! LOVE THAT!
WHY VIDEO?
It’s a product that transforms YOUR presence from average to extraordinary, adding a cosmopolitan layer to YOUR reputation. That enhances current marketing and branding efforts, increase site traffic, lead generation and online visibility and credibility via cutting-edge video communication tools that powerfully deliver the following:
1.. An authentic introduction to the people that comprise YOUR COMPANY. Breathing life into all aspects of the entity from the outside-in.
2.. A showcase of YOUR presence in YOUR industry through engaging messaging, spotlighted current facts and opinions, entertaining footage and conversation.
3.. Spotlighted pieces of YOU, both timely and times, regarding YOUR history and future, people, products and services, news/press, customers/partners, etc
4.. Timely and timeless marketing messages, both repurposable in use and malleable in
audience presentation.
WHY VIDEO with a SPOKESPERSON?!
YOU harness the power of a professional talent whose personality and presence adds an entirely new dimension to YOUR image and brand; statistically engages a broader array of audiences, partners, sponsors, and media.
“Video provides a rich medium designed to drive awareness and engagement, to entertain, and to deliver advertising impressions in a format more targeted, focused and familiar to customers. ” – Web Analytics Demystified.com
http://www.slideshare.net/KimberlieDykeman/dykeman-enterprises-video-campaign-marketing
Yours in Great Spirit,
Kimberlie
Assoc Producer of upcoming TV Show “Live 2B 100”
Host of upcoming Reality Show on national networks…stay tuned!
Kimberlie Dykeman
Motivator . Entertainer . Educator
kd@kimberliedykeman.com 310 . 500 . 9587
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Purchase your signed copies of Pure Soapbox ! AUDIOBOOK available NOW!
Subscribe to FREE SOAPBOX® motivation of the week …at www.PureSoapbox.com
HOST a SOAPBOX® In-Home Inspiration Party!! …home-brewed motivation with a swift kick in the pants!
Posted in Business Articles, General Information, Video | 6 Responses »
Tags: Articles, attracting clients, attracting customers, florida, guerilla marketing, impressions, internet, internet marketing, Kimberlie Dykeman, marketing, marketing 2.0, online marketing, online video, Pure Soapbox, Video, video tips
Friday, March 5th, 2010
Posted in Business Articles, General Information, Video | No Responses »
Tags: Articles, attracting clients, attracting customers, Business, Entrepreneur Magazine, good web design, guerilla marketing, impressions, internet, internet marketing, marketing, marketing 2.0, marketing 2010, online marketing, online video, SEO, Video, video tips
Saturday, February 6th, 2010
Jay Conrad Levinson is the guerilla marketing guru. If your marketing plan is more than a year old, you need to re-think what you are doing.
Read this article by e-Marketing Newsletter to discover how to move your marketing into the new decade. Special thanks to Jon Lee Clark and Tyler Stample at OnlyFaceBook.com
Posted in Business Articles, General Information, Video | No Responses »
Tags: Articles, attracting clients, attracting customers, e-marketing newsletter, good web design, guerilla marketing, impressions, internet, internet marketing, jay conrad levinson, levinson, marketing, marketing 2010, online marketing, swfl online video, Video
