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Tuesday, August 17th, 2010
Thanks to our guest blogger, Sandi Eveleth at Kiss Your Web. Everyone searches for everything online! We all need to make our websites user friendly and easily found by those whose business we are looking for.
Do You Know How Many of Your Website Visitors Are Local? Or How Many Come Directly to Your Site vs. Through Links from Other Sites?
Do not waste any more time if you don’t have this information at your fingertips! Google™ makes it so easy with it’s Analytics tool. Within just a few minutes, you can set up a Google™ Analytics account (or have your Web Developer complete this task and give you access to the account) that, within about a day’s time, will give you valuable information as to where your visitors come from, how many new visitors you get, how many pages per visit a visitor clicks through and so much more. You’ll even be able to tell if the click came from external links such as a Facebook link, and how many came from that type of link. This information can help you adjust your marketing efforts to increase click-through rates from your external links and social media networking sites.
More ….. Kiss Your Web Design
Posted in Business Articles, SEO, Video, internet, online marketing | No Responses »
Tags: attracting clients, attracting customers, Business, business online, consumer appeal, DIY, good web design, guerilla marketing, internet, internet marketing, Kiss Your Web, marketing, marketing 2.0, online marketing, SEO, swfl online video, Video, video tips
Tuesday, August 3rd, 2010
Marketing in 2010 has changed dramatically. Most business owners by now realize consumers search for everything online. Does your website excite, invite and motivate your visitors?
Today it’s not enough just to have a website. It’s all about first impressions. You would be better having no website than project a poor image of your company.
Imagine personally greeting every visitor 24/7/365, now that’s customer service! How about a video depicting the highlights of your product or service? Potential customers will no longer have to imagine what you offer but will get a true visual experience of your product or service.
It’s easy and affordable to have the power of video working for you. Video can enhance SEO, drive sales, engage your visitors and showcase your business. With website videos you can present exactly what you wish to convey to your audience without the constraints of time and broadcast technicalities
Interested? There’s more – with a video business card you can send your personal message in your e-mail. 
Your “About Us” will come alive when your personnel introduce themselves and explain how they will benefit the visitor. How about a tour or training? Video takes you there and engages viewers in a way that text simply cannot.
Today – video means business.
Posted in Business Articles, General Information, SEO, Video, internet, online marketing | No Responses »
Tags: Articles, attracting clients, attracting customers, Business, computer training for children, consumer appeal, DIY, florida, good web design, guerilla marketing, impressions, internet, internet marketing, marketing, marketing 2.0, marketing 2010, online marketing, online video, Real Estate, real estate agents, sw florida, Video, video home tours, video tips, videography
Tuesday, June 15th, 2010
From Video Workshop – Video Means Business
PRACTICING YOUR DIALOGUE
- After creating your dialogue put it away and review it later. Does it get the right message across?
- Practice reading it out loud and time it for approximately 1 minute.
- For DIY, if you don’t have a teleprompter, print the dialogue in large text that you can read from a distance.
- The best way to do a video (dialogue) is to be yourself, practice it until you feel comfortable, but don’t agonize over it. Be yourself! See yourself in front of your customer.
Posted in Business Articles, General Information, SEO, Video, internet, online marketing | No Responses »
Tags: Articles, attracting clients, attracting customers, Business, consumer appeal, DIY, florida, good web design, impressions, internet, internet marketing, marketing, marketing 2.0, marketing 2010, online marketing, online video, sw florida, swfl online video, Video, video tips
Monday, June 14th, 2010
Interesting article from Entrepreneur Magazine. Which is more effective for online advertising for YOUR business, Facebook or Google? Personally, I think the smart business owner will use both. Facebook helps build relationships, Google helps bring customers to your website. They need each other.
Let me know what you think.
Posted in Business Articles, Video | No Responses »
Tags: Articles, attracting clients, attracting customers, DIY, good web design, impressions, internet, internet marketing, marketing, marketing 2.0, online video, sw florida, swfl online video, Video, video tips
Sunday, June 13th, 2010
From the Video Workshop – Video Means Business
KNOW YOUR AUDIENCE
- Every visitor to your website has either come there by accident (search) or on purpose (entered your domain name). You have this opportunity to capture their attention, no matter how they arrived there.
- When the visitor arrives at your website, your video needs to grab their attention – thought provoking, (ie. “tell me more ” or “I didn’t know that” or “what’s this about”)
- If the viewer is senses a sales pitch they will generally click away, the same as they would hit the mute on TV.
Posted in Business Articles, General Information, SEO, Video, internet, online marketing | No Responses »
Tags: Articles, attracting clients, attracting customers, Business, DIY, florida, internet, internet marketing, lighting, marketing, marketing 2.0, marketing 2010, online marketing, online video, sw florida, swfl online video
Wednesday, June 9th, 2010
Your video business card is your opportunity to personally present your 30 second “elevator speech.” When placed in your e-mail it looks like a business card with the your photo and logo and invites the reader to listen to your welcome message. It offers you the opportunity to personally greet your clients.
Add video to your e-mail
As you know, you only have 3 seconds to make that great first impression, in person, on your website, or in social media. People remember 20% of what they hear, 30% of what they see but 70% of what they see and hear!
If a picture is worth a 1,000 words – imagine a video.
Makes that important great first impression
Personally greet your clients and future clients
Show and tell how your product or service will benefit your clients
Reflect your personal brand
Present your elevator speech
Attract more business
VIDEO MEANS BUSINESS
Posted in Business Articles, General Information, Non-Profit Groups, Real Estate, Real Estate Articles, Video, internet, online marketing | No Responses »
Tags: Articles, attracting clients, attracting customers, bonita springs, Business, business cards, florida, good web design, guerilla marketing, marketing, marketing 2010, naples, online marketing, online video, swfl online video, Video, video business card, video home tours, video tips, videography, videos
Friday, March 12th, 2010
First impressions are important, whether in a store, your office or online. Mark Robertson founder of Reel SEO proves that video on your website works, even if visitors don’t watch. Read Robertson has to say….
In most cases and across all verticals video is a proven and effective tool, for increasing conversion rates. However poorly executed or shoddy video may have a detrimental effect on your site. This should come as no surprise as we’re all well aware of the damage that inadequate copy-writing or unimpressive photos can cause conversions. In short, video obeys the same fundamental rules governing the performance of all mediums – quality matters!
About the Author – Mark R Robertson
Mark Robertson is the Founder and Creator of ReelSEO.com. Mark has had extensive experience in online marketing, particularly in Search Engine Marketing (SEM), Local Search, Video Marketing, and Search Engine Optimization (SEO). You can follow Mark on Twitter @markrrobertson
Posted in Business Articles, General Information, Special Events, Video | No Responses »
Tags: Articles, attracting clients, attracting customers, first impressions, good web design, guerilla marketing, internet, internet marketing, Mark R Robertson, marketing, marketing 2.0, online marketing, online video, Reel SEO, swfl online video, video tips
Monday, March 8th, 2010
“Video is the most powerful way to tell a story, capture the imagination, argue a point, entertain and inform your target audiences –made up of individuals who prefer, hands down, to “watch” and “hear” your message and offerings, than to read it. In putting a voice and a face to your company’s name and brand, you leverage the repurposable impact of engaging, storytelling video content to retain current customers, gain new clients, and attract larger corporate partners and sponsors.” …if I may quote myself!
In interviewing Byron Reese, CEO of Demand Media at SXSW, he laughed in saying someday he hopes we finally “get-it-together” and acknowledge the true power of video, so we can tell our grandkids that the internet was once this THING that was just full of words and more words! LOVE THAT!
WHY VIDEO?
It’s a product that transforms YOUR presence from average to extraordinary, adding a cosmopolitan layer to YOUR reputation. That enhances current marketing and branding efforts, increase site traffic, lead generation and online visibility and credibility via cutting-edge video communication tools that powerfully deliver the following:
1.. An authentic introduction to the people that comprise YOUR COMPANY. Breathing life into all aspects of the entity from the outside-in.
2.. A showcase of YOUR presence in YOUR industry through engaging messaging, spotlighted current facts and opinions, entertaining footage and conversation.
3.. Spotlighted pieces of YOU, both timely and times, regarding YOUR history and future, people, products and services, news/press, customers/partners, etc
4.. Timely and timeless marketing messages, both repurposable in use and malleable in
audience presentation.
WHY VIDEO with a SPOKESPERSON?!
YOU harness the power of a professional talent whose personality and presence adds an entirely new dimension to YOUR image and brand; statistically engages a broader array of audiences, partners, sponsors, and media.
“Video provides a rich medium designed to drive awareness and engagement, to entertain, and to deliver advertising impressions in a format more targeted, focused and familiar to customers. ” – Web Analytics Demystified.com
http://www.slideshare.net/KimberlieDykeman/dykeman-enterprises-video-campaign-marketing
Yours in Great Spirit,
Kimberlie
Assoc Producer of upcoming TV Show “Live 2B 100”
Host of upcoming Reality Show on national networks…stay tuned!
Kimberlie Dykeman
Motivator . Entertainer . Educator
kd@kimberliedykeman.com 310 . 500 . 9587
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Purchase your signed copies of Pure Soapbox ! AUDIOBOOK available NOW!
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HOST a SOAPBOX® In-Home Inspiration Party!! …home-brewed motivation with a swift kick in the pants!
Posted in Business Articles, General Information, Video | 6 Responses »
Tags: Articles, attracting clients, attracting customers, florida, guerilla marketing, impressions, internet, internet marketing, Kimberlie Dykeman, marketing, marketing 2.0, online marketing, online video, Pure Soapbox, Video, video tips
Friday, March 5th, 2010
Posted in Business Articles, General Information, Video | No Responses »
Tags: Articles, attracting clients, attracting customers, Business, Entrepreneur Magazine, good web design, guerilla marketing, impressions, internet, internet marketing, marketing, marketing 2.0, marketing 2010, online marketing, online video, SEO, Video, video tips
Sunday, February 7th, 2010
Having a brochure, TV, radio or newspaper ad is just one step in attracting a customer. Your web site today is the most important step. It’s all about first impressions and we all know you only have one chance to make that great first impression. Are you meeting and greeting your customers when they arrive? Are you letting them know how your product will help them? I’m sure you know that you only have 2-3 seconds to grab their attention or it’s click and they are gone.
Today most people will not take the time to read a long page of text. With video you capture their attention and if what you show and tell is interesting, they will stay and watch the show. Statistics show people remember only 20% of what they hear, 30% of what they see but 70% of what they see and hear!
Videos can be used in many ways. You can personally greet each future customer the minute they “walk in the door” with an offer to help. It gives them the same emotional feeling that you are there and you care about them. If a future customer comes to your silent website – it is like being handed a brochure and then walking away without even saying hello. As you can guess they won’t stay long.
Video can also be use to explain how your product or service will help solve a problem, provide peace of mind or how easily it works. It must attract them on an emotional level.
So be sure your website is ready – BEFORE you start your other advertising and you will keep those customers who make it to your website.
Posted in Business Articles, General Information, Video | No Responses »
Tags: Articles, attracting clients, attracting customers, good web design, impressions, internet, internet marketing, marketing, online marketing, swfl online video, Video, video tips
