marketing 2010
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Tuesday, August 3rd, 2010
Marketing in 2010 has changed dramatically. Most business owners by now realize consumers search for everything online. Does your website excite, invite and motivate your visitors?
Today it’s not enough just to have a website. It’s all about first impressions. You would be better having no website than project a poor image of your company.
Imagine personally greeting every visitor 24/7/365, now that’s customer service! How about a video depicting the highlights of your product or service? Potential customers will no longer have to imagine what you offer but will get a true visual experience of your product or service.
It’s easy and affordable to have the power of video working for you. Video can enhance SEO, drive sales, engage your visitors and showcase your business. With website videos you can present exactly what you wish to convey to your audience without the constraints of time and broadcast technicalities
Interested? There’s more – with a video business card you can send your personal message in your e-mail. 
Your “About Us” will come alive when your personnel introduce themselves and explain how they will benefit the visitor. How about a tour or training? Video takes you there and engages viewers in a way that text simply cannot.
Today – video means business.
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Tags: Articles, attracting clients, attracting customers, Business, computer training for children, consumer appeal, DIY, florida, good web design, guerilla marketing, impressions, internet, internet marketing, marketing, marketing 2.0, marketing 2010, online marketing, online video, Real Estate, real estate agents, sw florida, Video, video home tours, video tips, videography
Friday, June 18th, 2010
From Video Workshop – Video Means Business
GREEN SCREEN TECHNOLOGY
- Green screen allows the background (green screen) to be removed or made transparent and add b-roll to support the message (video).
- There is nothing special that the individual has to do to prepare for a green screen video, except NOT to wear anything green or shades of green. It will become transparent and the background will show through.
- Green screen production also allows products or services to be displayed in the foreground (with voice over) or in the background.
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Tags: attracting clients, attracting customers, Business, DIY, florida, good web design, internet, internet marketing, marketing 2.0, marketing 2010, online marketing, online video, sw florida, swfl online video, Video, video tips
Wednesday, June 16th, 2010
From Video Workshop – Video Means Business
MAKING THAT FIRST IMPRESSION
- We’ve all heard “you only have one chance to make a great first impression”.
- Smile, be genuine, the idea is to excite, inspire and motivate the visitor.
- Dress appropriately (if using a green screen, do not wear any shades of green), avoid fringe, lace and stripes.
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Tags: Articles, attracting clients, attracting customers, DIY, good web design, guerilla marketing, internet, internet marketing, marketing 2.0, marketing 2010, online video, sw florida, swfl online video, Video, video tips
Tuesday, June 15th, 2010
From Video Workshop – Video Means Business
PRACTICING YOUR DIALOGUE
- After creating your dialogue put it away and review it later. Does it get the right message across?
- Practice reading it out loud and time it for approximately 1 minute.
- For DIY, if you don’t have a teleprompter, print the dialogue in large text that you can read from a distance.
- The best way to do a video (dialogue) is to be yourself, practice it until you feel comfortable, but don’t agonize over it. Be yourself! See yourself in front of your customer.
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Tags: Articles, attracting clients, attracting customers, Business, consumer appeal, DIY, florida, good web design, impressions, internet, internet marketing, marketing, marketing 2.0, marketing 2010, online marketing, online video, sw florida, swfl online video, Video, video tips
Sunday, June 13th, 2010
From the Video Workshop – Video Means Business
KNOW YOUR AUDIENCE
- Every visitor to your website has either come there by accident (search) or on purpose (entered your domain name). You have this opportunity to capture their attention, no matter how they arrived there.
- When the visitor arrives at your website, your video needs to grab their attention – thought provoking, (ie. “tell me more ” or “I didn’t know that” or “what’s this about”)
- If the viewer is senses a sales pitch they will generally click away, the same as they would hit the mute on TV.
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Tags: Articles, attracting clients, attracting customers, Business, DIY, florida, internet, internet marketing, lighting, marketing, marketing 2.0, marketing 2010, online marketing, online video, sw florida, swfl online video
Wednesday, June 9th, 2010
Your video business card is your opportunity to personally present your 30 second “elevator speech.” When placed in your e-mail it looks like a business card with the your photo and logo and invites the reader to listen to your welcome message. It offers you the opportunity to personally greet your clients.
Add video to your e-mail
As you know, you only have 3 seconds to make that great first impression, in person, on your website, or in social media. People remember 20% of what they hear, 30% of what they see but 70% of what they see and hear!
If a picture is worth a 1,000 words – imagine a video.
Makes that important great first impression
Personally greet your clients and future clients
Show and tell how your product or service will benefit your clients
Reflect your personal brand
Present your elevator speech
Attract more business
VIDEO MEANS BUSINESS
Posted in Business Articles, General Information, Non-Profit Groups, Real Estate, Real Estate Articles, Video, internet, online marketing | No Responses »
Tags: Articles, attracting clients, attracting customers, bonita springs, Business, business cards, florida, good web design, guerilla marketing, marketing, marketing 2010, naples, online marketing, online video, swfl online video, Video, video business card, video home tours, video tips, videography, videos
Tuesday, June 1st, 2010
Six Reasons Your Business Should Consider Video Marketing on the Internet by Terry Stanfield
One of the most important factors for any business online today is video marketing. Video marketing can help your business achieve the success results you are trying to achieve in any targeted market. The reasons why you should invest in video marketing for your online business include improving site rank, save time, value, worth the money, and much more.
Any business suffering on the Internet today should take advantage of the benefits of video marketing. Listed below are six reasons why your business should consider video marketing on the Internet.
1. When businesses do not list under the search engine results it often leads to failure. One of the best solutions for a customer to be able to find you under the search engines is the use of video marketing
Posted in Business Articles, General Information, SEO, Video, internet, online marketing | No Responses »
Tags: Articles, attracting clients, attracting customers, Business, camera, collier county, consumer appeal, estero, florida, fort myers, good web design, impressions, internet, internet marketing, marketing 2.0, marketing 2010, naples, online marketing, online video, sw florida, swfl online video, Terry Stanfield, Video, video home tours, video tips, videographer, videography
Thursday, March 11th, 2010
Find out why, what you say is as important as how you say it with this article from Reel SEO. Copy Matters
The words you use in your product videos have an impact on their ability to motivate consumers to make a purchase. The way you describe a product influences the way your audience will perceive it:
- Is the dress a “timeless classic” or ”avant-garde”?
- Is the fabric “soft to the touch” or is it the kind that “keeps you warm on winter nights”?
- Are the buttons on the mobile phone “child-proof” or “super sexy”?
Need help with your video and the dialogue for your unique product or service? We are here to assist you showcase your business in the best way possible. Call me for a free consultation at 239-417-0513
Posted in Business Articles, General Information, Real Estate Articles, Video | No Responses »
Tags: Articles, attracting clients, attracting customers, copy matters, DIY, good web design, guerilla marketing, impressions, internet, internet marketing, marketing 2.0, marketing 2010, online marketing, online video, swfl online video, Video, video tips
Friday, March 5th, 2010
Posted in Business Articles, General Information, Video | No Responses »
Tags: Articles, attracting clients, attracting customers, Business, Entrepreneur Magazine, good web design, guerilla marketing, impressions, internet, internet marketing, marketing, marketing 2.0, marketing 2010, online marketing, online video, SEO, Video, video tips
Saturday, February 6th, 2010
Jay Conrad Levinson is the guerilla marketing guru. If your marketing plan is more than a year old, you need to re-think what you are doing.
Read this article by e-Marketing Newsletter to discover how to move your marketing into the new decade. Special thanks to Jon Lee Clark and Tyler Stample at OnlyFaceBook.com
Posted in Business Articles, General Information, Video | No Responses »
Tags: Articles, attracting clients, attracting customers, e-marketing newsletter, good web design, guerilla marketing, impressions, internet, internet marketing, jay conrad levinson, levinson, marketing, marketing 2010, online marketing, swfl online video, Video
