Marketing in 2010 has changed dramatically. Most business owners by now realize consumers search for everything online. Does your website excite, invite and motivate your visitors?
Today it’s not enough just to have a website. It’s all about first impressions. You would be better having no website than project a poor image of your company.
Imagine personally greeting every visitor 24/7/365, now that’s customer service! How about a video depicting the highlights of your product or service? Potential customers will no longer have to imagine what you offer but will get a true visual experience of your product or service.
It’s easy and affordable to have the power of video working for you. Video can enhance SEO, drive sales, engage your visitors and showcase your business. With website videos you can present exactly what you wish to convey to your audience without the constraints of time and broadcast technicalities
Interested? There’s more – with a video business card you can send your personal message in your e-mail.
Your “About Us” will come alive when your personnel introduce themselves and explain how they will benefit the visitor. How about a tour or training? Video takes you there and engages viewers in a way that text simply cannot.
The audience on the internet is looking for information and video is the most engaging way to grab their attention. The days of long text in a website are over… nobody reads it. They want information fast.
Unlike TV – ads are an interruption, on the internet people are looking for information.
Statistic prove that people viewer remember 20% of what they read, 30% of what they hear, but 70% of what they see and hear. That’s what makes video so powerful.
Point and shoot cameras make it pretty darn easy to take a photo, yet one glance at any MLS will tell you that it’s not quite THAT easy!
If you bought Tiger Woods’ driver, it wouldn’t make you a superstar golfer. Good paintings have nothing to do with the paint or the brush or the canvas – it has to do with the artist – the person using those tools. A good artist can make good art with chalk on a sidewalk.
A photographer named Chase Jarvis published a pretty amazing photography book – all taken with an iPhone!
As we all know, it’s NOT about the equipment, it’s about the person behind the equipment. I know photographers who have had photos published in books taken with 3 megapixel point and shoot cameras from 8 years ago! My best friend has a 5D (paid around $3,500 for it… plus he has another $4000+ in lenses) and he has NO idea how to use it – after owning it for 4 years! He still shoots on automatic!
I do agree – the biggest danger is people telling realtors that raw, shaky, unedited video is an acceptable way of marketing property worth hundreds of thousands of dollars. Because the public accepts raw video of cats spinning in the dryer, they think they will accept similar “raw” video of a house tour. THAT’S what I would worry about. And I see that crap spewed by so called ‘experts’ almost daily. And many realtors feel that this is what buyers and sellers WANT and PREFER.
But… here in 2010, you can still look at MLS listings anywhere, anytime…. that just make you scratch your head – they’re THAT bad. There’s plenty of room for quality in the real estate world, and always will be. And that’s what will separate the good and successful agents from the 90% of agents who are lucky to sell 2 houses a year. “>SWFL-VideoHomeTours
Posted On: Jan 5, 2010 Fred Light, Boston Video Tours.
Geez…. I’ve had my voice stolen by a guy in Florida (yes… he took my narration and put it on HIS video and slowed it down – I sounded like Darth Vader!)….. I’ve had my website ripped off countless times…. BUT… this one takes the cake. I’m pissed and I’m dumbfounded! http://walkingvideotours.com Steve Godlewski of Bloomington, IL
This dude not only stole my ENTIRE website, word for word….
He even says he submits his (Illinois) videos to our MLS services in New Hampshire, Maine and Massachusetts, because he didn’t even BOTHER to read the copy and maybe change it….. for Illinois??? Where he’s based! IDIOT.
He puts up some wonderful video samples on his website… I should know… because they’re all mine. You would never know though, because he put HIS watermark in the upper right hand corner of each video. Why he wants to claim New England videos as his own in Illinois is beyond me. IDIOT.
He copied his site literally word for word from my site (except he did spell one word wrong…) IDIOT
I am constantly amazed at the stupidity of some people. Seriously.
And as many of my enemies will tell you (fortunately I don’t have that many)…. you really DON’T want to piss me off because you WILL regret it.
Realtors are everywhere, what sets YOU apart from the rest? Check out this article and get the edge on your competition. Your clients are. http://www.inman.com/buyers-sellers/columnists/berniceross/video-real-estate-game-changer
Video has become the primary tool for getting listings, buyer and sellers love them. Realtors love them too, when a potential buyer contacts them their level of interest is very high. They have seen the property “just like being there”. This saves everybody time and money and definitely provides quality prospects.
” Video improves the ability to win listings over competing agents/brokers indicating a clear trend towards using video as a differentiation tool.”
“Real estate video has proven to be beneficial to all parties involved: buyers…sellers…agents…and most consistently video is demonstrating itself as the most powerful tool for agents, brokers and firms to establish their brand and win new business.”
For millions of businesses marketing their products and services, video has become the top ranking marketing tool and Real Estate agents are no exception.
In today’s economy everyone tries to save, but at what cost? Are you doing your own video? Does it represent YOU with a great first impression? Are you trying to get by with your iPhone or mini digital camera and downloading it unedited to YouTube or a similar site?
Top performing Realtors know that one of their best tools is a professional full motion video tour. They consider it an investment in their commission and not an optional expense.
Professional full motion video tours offer many benefits,the biggest one is, it promotes YOU, the Realtor. A professionally produced and edited tour will show the home in a smooth, steady walk from room to room. It will include exterior as well as interior features. Background music and narration can add to the client’s comfort and information level.
It reinforces your professional identity
It supports your healthy commission structure.
It shows you stand head and shoulders above nearly every one of your competitors.
It’s a slam dunk for getting listings
It saves you time and time is money
It attracts both sellers and buyers
Buyers prefer the comfortable feel of walking through their future home from room to room. It’s the next best thing to reality and that important first step before they call you, the Realtor. It saves both of you time and money.
Sellers are generally buyers also. They are watching videos for their next home, so of course they want a video of the home they are selling. By offering sellers this tool, you show that you are aggressive and forward thinking. You will get the listing almost every time you offer this service.
So whether you are looking for more sellers or trying to attract those important buyers, video benefits you the Realtor. Top Realtors across the country now realize that “video is no longer a luxury, it is a necessity!”
Create a Better Website, by Design
Thanks to advanced rich media technology, increased bandwidth among the masses, and a greater understanding of consumers’ desire for visual information, the emphasis is on the graphical elements of a site page more now than ever before.
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